READYgg Rebrands to PLAY, Introduces Layer 0 Protocol to Reinvent Play

GIBRALTAR, 13 August 2024 — READYgg The leading platform integrating Web3 technologies into gaming, has transformed into PLAY, a layer-0 protocol gaming ecosystem with the PLAY Hub as one of its cornerstone offerings. This transitions the company from its tech-centric origins to democratize Web3 gaming, redefining how games are played, developed, and monetized.

The PLAY ecosystem invites Web2 users to transition into Web3 seamlessly, utilizing a suite of intuitive tools and interfaces that make it simpler for them to harness the full potential of Web3 innovations. The PLAY Hub, a central component of this ecosystem, integrates years of development and innovation into a single platform that caters to both business and consumer segments. 

The name “PLAY” directly communicates the core of what the PLAY ecosystem offers — engaging, accessible gaming experiences, for both developers and players.

Key Features of the PLAY Hub:

For Developers:

• Enhanced Tools: State-of-the-art SDKs and the PLAY protocol allow developers to run any game on-chain, simplifying the addition of Web3 functionalities to existing games and allowing developers to focus on creativity rather than complex integrations.
• Revenue Opportunities: Developers can tap into advanced monetization tools that facilitate direct earnings from their games, enhancing profitability while minimizing operational hassle.
• Data-Driven Insights: Data provides developers with actionable insights into players’ behaviors and preferences for better game design and market strategies.

For Players:

• Direct Ownership and Rewards: The PLAY Hub introduces efficient mechanisms for earning rewards and establishing true ownership of digital assets, increasing player engagement and satisfaction.
• Enhanced Accessibility and Discovery: The introduction of the PLAY-ID interface, replacing traditional cryptocurrency wallets, enhances user experience and allows players to discover games based on shared interests, gameplay styles, and potential rewards.
• Creative Empowerment and Monetization: Players can also create, share, and monetize content within their favorite games, tapping into the growing creator economy.

Christina Macedo, CEO and Founder of PLAY, believes this initiative will reinvent playing experiences in Web3.

“We’re working on onboarding billions of new users to the blockchain, and this is where PLAY comes in – our gaming ecosystem designed to be inherently consumer-friendly while still serving our foundational clients. With this dual approach, we’re inviting everyone who loves games to explore, engage, and enjoy within a seamless environment. We’re creating lasting value and enjoyment for developers and players alike. We’re making PLAY synonymous with the future of gaming.” — Christina Macedo, CEO & Founder, PLAY.

“We’re bringing fun games and real gamers into crypto. Like missionaries, we’re working to bring billions of new users to the blockchain with a turnkey solution that converts any Web2 game to Web3. The spot bitcoin and ether ETFs are onboarding TradFi. PLAY is onboarding Trad-Gaming.” — John Nash, COO, PLAY.

PLAY will also be having a public token sale for its $PLAY token, originally named the $RDYX token, aimed at further enriching the PLAY ecosystem. This follows its presale in July, and is part of the company’s ongoing effort to enhance the financial dynamics of Web3 gaming, ensuring PLAY is a leap towards a more inclusive and engaging Web3 gaming future.

About PLAY (previously READYgg)

PLAY is at the forefront of integrating Web3 technologies into gaming, aiming to make Web3 games universally accessible. Committed to democratizing game access, PLAY reinvents play with Web3 and continues to empower a global community of developers and players, facilitated by its PLAY Hub comprising innovative tools like the PLAY-ID, a community-driven marketplace, and the $PLAY token.