[BLOG] Welcome to PLAY

The evolution from READYgg to PLAY is a significant milestone, designed to make the shift from traditional Web2 platforms to the dynamic world of Web3 a seamless experience for everyone, anywhere, on any platform.

PLAY represents a leap forward in our ongoing mission to redefine how games are played, developed, and monetized. By enabling the conversion of any Web2 games into Web3 formats with our turnkey solutions, PLAY makes gaming accessible to anyone, anywhere, on any platform.

The name “PLAY” directly communicates the core of what the PLAY ecosystem offers — engaging, accessible gaming experiences, for both developers and players. 

It’s a straightforward name that reflects our approach to gaming: open, inviting, and designed for ease of use and strong brand recall. Not only does it set us apart in the market, it also aligns with our vision to mainstream Web3 gaming.

With PLAY, we’re transforming the gaming culture. 

If you love games, you can explore, engage, and enjoy gaming with PLAY – without the complexities associated with blockchain technologies. Our layer-0 interoperability creates a seamless environment that bridges the gap between Web2 and Web3 gaming, helping Web2 studios run any game on any chain and unlock the power of ownership in minutes, not months. 

Understanding the $PLAY Token

The $PLAY token sits at the heart of our PLAY ecosystem. It is the foundational currency that powers both the infrastructure and the user engagements. 

With $PLAY, your journey as a developer building the next big game or a player exploring new worlds is facilitated by a single, unified token. You can enjoy a streamlined experience when you access tools, buy services, and participate in our ecosystem’s market dynamics. You can engage in a fully integrated economy.

The design of $PLAY prioritizes the long-term interests of the ecosystem by emphasizing collaboration and shared ownership to reduce the complexities typically associated with distributed transactions. By aligning the efforts of all stakeholders, we are also enabling trusted and scalable growth, ensuring PLAY can expand while maintaining integrity and reliability.

Anchored in the “develop to earn, create to earn, play to earn, beta test to earn” philosophy, $PLAY not only incentivizes participation but also promotes long-term engagement. It is the ultimate token economy to support optimal ecosystem functionality, usability, and trust.

Introducing the PLAY Hub

If the $PLAY token is the lifeblood of our ecosystem, the PLAY Hub is the operational core where the token unlocks its full potential.

The PLAY Hub is the culmination of years of development and innovation into a single platform that caters to both business and consumer segments. For anyone looking to get started with Web3 gaming – there isn’t a better starting point.

Designed as a layer-0 protocol, this user-friendly, centralized platform facilitates every transaction within our ecosystem and every interaction between our B2B and B2C tools.

B2B Tools Supported by the PLAY Hub: 

• Build PLAY: Developers can access proprietary APIs and SDKs that streamline the integration of Web3 functionalities into their games. We make building intuitive and efficient, allowing developers to onboard players into Web3 effortlessly. 
• Pay PLAY: Monetisation should be easy. We ensure a fluid, fully compliant payment ecosystem utilizing the in-game PLAY Wallet and through strategic partnerships with various payment service providers so developers can monetize their games efficiently. 
• Grow PLAY: Our data warehouse provides first-rate market data to help developers make strategic decisions in real-time – User Acquisition in Web3 becomes simplified with PLAY. This tool complements our specialized marketing and growth services, helping early-stage developers grow their audience effectively.
• Create PLAY: Content creators and developers can use this function to mint new gaming assets and tokens. This tool facilitates direct interaction with user-generated content, helping developers engage with new fanbases and strengthen community ties.

B2C Tools Enhanced by the PLAY Hub: 

• PLAY ID: Our PLAY ID and PLAY Wallet simplifies user identification and keeps track of on-chain rewards and gaming history. This system allows easy game sharing among friends, and tailors gaming experiences based on play patterns and purchase histories.
• PLAY Rewards: Players earn $PLAY tokens through various in-game activities, reward programs, and competitions. The engaging environment encourages both participation and investment within the ecosystem.
• PLAY Explore: This discovery platform and marketplace leverages integrated data to help players find games and NFTs that match their preferences, whether based on aesthetic interests, gameplay styles, or potential rewards.

PLAY recognizes the vast, untapped potential that Web3 gaming offers – individuality, control over digital assets, monetization opportunities, and a voice within their gaming worlds. We are aware of mainstream players’ frustrations, including aggressive pay-to-win mechanics, stagnant creativity from big-time game publishers, neglect of player feedback, and inconsistent game quality and finish.

With our B2B and B2C tools combined under the PLAY Hub, PLAY transforms the gaming landscape into one that values and elevates the gaming experience.

PLAY is the Future

PLAY is the future of gaming. It’s here to reinvent play in the Web3 era. 

We are committed to delivering an immersive experience that levels up players’ experiences and makes these advanced games universally accessible for billions of new users. 

Our mission: To usher in a new era of gaming – by the community, for the community – ensuring widespread adoption across diverse audiences.

We empower developers to build games with no limits, offering a rich set of tools that free them from having to create a single game at one price point designed to appeal to a broad market. With expertise from the traditional gaming industry, we have created a gaming space where indie developers need not worry about limited resources when creating their dream games – a supportive ecosystem that emphasizes long-term growth and nurtures creativity.

Join us at PLAY, where every play counts.

PLAY is for everyone. PLAY is for every platform. PLAY is gaming.